IGEL’s Enit Nichani Wins First Ever Pipeline Marketing Award

Jed Ayres
Written by: Jed AyresPublished: December 5, 2017

pipeline-marketing-awards-logo-296x300IGEL is all about firsts.  We’re first to bring more powerful endpoint software to the thin client market to better serve remote and mobile workers.  We’re first to bring a USB device, the UD Pocket, to disrupt the way enterprises have been thinking of serving up desktop screens to their remote workers.  We’re first because we have talented people like our Director of Marketing, Enit Nichani, bringing new thinking to how we market IGEL.

Enit is capturing her own firsts this year!  She has just been named as a winner in the new Pipeline Marketing Awards judged by a panel of marketing leaders from Uberflip, Radius, Linkedin, Heinz Marketing, and Bizible.

As the awards people note, “Pipeline marketing is the methodology of managing marketing to expand and optimize the entire funnel, not just the top.  Rather than being content with driving lead volume or even opportunity volume, it’s a marketing strategy with a goal of growing revenue.”

The judges named Enit to this first round of winners, saying she “creatively designed more effective methods of engaging with the organization’s prospects, ultimately generating millions of dollars in new sales for the company. Her focus is revenue, and she constantly finds new and improved ways of generating pipeline.”

Earlier this year, Enit received garnered two other firsts:  she made her debut on CRN’s prestigious 2017 Women of the Channel list, and she received a 2017 Silver Stevie® Award for Women in Business. Enit won the Stevie award in the Business-to-Business Marketing Campaign of the Year category for her innovative IGEL lead generation campaign which featured a giveaway of a new Tesla P100D. A global program which actively engaged qualified prospects, on the spot, to sign up for a demo, the IGEL Tesla giveaway resulted in 5,700 new evaluation requests and 1,888 completed product demos in under nine months for IGEL.

Enit has also been a key player in the re-launch of IGEL’s Partner Program and development of its Platinum Partners, driving revenue growth through comprehensive marketing and sales resources, deal registration, backend rebates and MDF accrual. She also works closely with our ecosystem partners to ensure that IGEL’s endpoint management software remains top of mind when solving enterprises’ needs for a more cost-effective, secure endpoint solution.

We’re grateful for having the chance to work with creative talents like Enit.  She is a key reason we will be first in technology – and pipeline strength – in 2018!