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Field & Channel Marketing Manager

Position:

Field & Channel Marketing Manager

Location:

USA - Remote

The Company

IGEL provides next-gen edge OS for cloud workspaces. The company’s world-leading software products include IGEL OS™, IGEL UD Pocket™ (UDP) and IGEL Universal Management Suite™ (UMS). These solutions comprise a more secure, manageable and cost-effective endpoint management and control platform across nearly any x86 device. Easily acquired via just two feature-rich software offerings, — Workspace Edition and Enterprise Management Pack — IGEL software presents outstanding value per investment. Additionally, IGEL’s German engineered endpoint solutions deliver the industry’s best hardware warranty (5 years), software maintenance (3 years after end of life) and management functionality. IGEL enables enterprises to save vast amounts of money by extending the useful life of their existing endpoint devices while precisely controlling all devices running IGEL OS from a single dashboard interface. IGEL has offices worldwide and is represented by partners in over 50 countries. For more information on IGEL, visit www.igel.com.

The Role

As a Field & Channel Marketing Manager, you will be responsible for driving the planning and execution of field and partner marketing programs throughout North America to help achieve sales goals.

The ideal candidate will bring marketing resources together to deliver high-performing field marketing, partner marketing, virtual/in-person events and campaigns from conception through execution. You will work hand in hand with the sales organization including inside, regional, enterprise and channel, and product marketing to develop and implement successful marketing programs that will contribute to the business as part of the North American IGEL marketing team.

Responsibilities

  • Execute high-performing partner marketing strategies to ensure goal achievement across North America
  • Deliver comprehensive, sustainable and effective quarterly and annual growth marketing plans for new lead and pipeline generation and joint partner marketing
  • Plan and deliver joint partner marketing programs and campaigns to support channel strategy and sales goals
  • Report on all marketing campaigns and activities, including KPIs and ROI on weekly and quarterly basis.
  • Collect proofs of performance including registration and attendee lists, associated marketing activity costs before submitting invoice for payment. This only applies for channel marketing development fund reimbursements.
  • Track and quantify the performance and effectiveness of programs to make data-driven decisions and increase ROI of initiatives
  • Work closely with Sales Leaders, ISRs, SDRs, channel teams as well as our partner eco-system to achieve opportunity and revenue goals.
  • Monitor lead follow up and conversion to opportunities to build a solid pipeline within all regions and focused industry verticals

Qualifications

  • Marketing or related degree with 3+ years of hands-on experience
  • Extensive knowledge of channel strategy and enablement programs
  • Demonstrated marketing skills and ability to deliver measurable results
  • Working knowledge of CRM and marketing automation tools such as Act-On, Microsoft Dynamics or similar
  • Ability to travel (10% - 20%)
  • Flexibility, integrity and creative problem-solving
  • Be a team player who builds good working relationships across all levels
  • Has a positive attitude and strong work ethic
  • Possess superb organizational skills and is detailed oriented
  • Ability to work independently with minimal supervision

 

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

 

Interested in the position?

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