SAN FRANCISCO, May 10, 2021 – IGEL, provider of the next-gen edge OS for cloud workspaces, today announced that CRN®, a brand of The Channel Company, has named Patrizia Fioretti, Vice President of Channel, EMEA; Enit Nichani, Vice President of Global Marketing; and, Kimberly Nicola, Senior Marketing Manager, to the highly respected Women of the Channel list for 2021.
The annual Women of the Channel list recognizes the unique strengths, vision and achievements of female leaders in the IT channel. The 2021 Women of the Channel list acknowledges women from all over the IT channel, including vendors, distributors and solution providers. Nichani has been featured on the CRN Women of the Channel list for five years in a row, this is Nicola’s third time to be featured, and this year Fioretti is making her debut on the list.
“Patrizia, Enit and Kimberly bring a tremendous amount of passion and dedication for the channel, and each have played an important role helping IGEL and our channel partners around the globe, grow their businesses during what has been a very challenging time,” said Balaji Subramanian, Senior Vice President and Global Channel Chief, IGEL. “As a 100% channel-focused company, IGEL is all-in in terms of ensuring our partners have the tools and resources they need to grow and sustain their businesses. The innovative and ideas and actionable business strategies and tactics brought forth by Patrizia, Enit and Kimberly over the past year have enabled IGEL to make a positive impact for our partners as they navigate both the impacts for COVID-19, and the evolving demands of work-from-anywhere environments. Thank you for all of many contributions and thank you to CRN for recognizing your many accomplishments.”
Key accomplishments point to success for IGEL channel partners across all regions
For Fioretti, her most important accomplishment in the past year was leading a highly motivated and committed team of channel sales professionals through the pandemic. Despite the obstacles they faced, her team launched the new IGEL Velocity Launchpad, a portal offering new tools and resources, such as Deal Registration and Market Development Funds. They also invested in expanding strategic partnerships across the region, leveraging IGEL Academy, and providing dedicated account management and business planning, as well as channel presales and channel marketing resources. As a result of these efforts, strategic partner revenues in EMEA grew by 75% year-over-year.
During 2021, Nichani played a key role in the execution of the “Workspace Coolplace” year-long campaign where IGEL gave away two $20K home office makeovers along with quarterly office bundles valued at $5K each. The campaign including co-branding marketing kits and other materials to help channel partners capture and generate leads. As a result of the campaign, enabled IGEL collect 1,000 completed surveys, and complete approximately 300 30-minute demos.
Nicola collaborated with IGEL channel partners across North America in the planning, development and execution of a myriad of IGEL demand generation programs such as the “Workspace Coolplace” campaign, “Made in the Shade” digital executive meeting maker program, “The Knowledge Base Tech Trivia” game and “IGEL. It Works. So You Can.” social campaign. She also collaborated with partners on building out their own unique digital and virtual programs, which resulted in thousands of leads and pipeline generation for both IGEL and its partners.
“CRN’s 2021 Women of the Channel list acknowledges accomplished, influential women whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honor them for their many accomplishments and look forward to their continued contributions to the IT channel.”
The 2021 Women of the Channel list will be featured in CRN Magazine and online at www.CRN.com/WOTC.
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IGEL provides the next-gen edge OS for cloud workspaces. The company’s world-leading software products include IGEL OS™, IGEL UD Pocket™ (UDP) and IGEL Universal Management Suite™ (UMS). These solutions comprise a more secure, manageable and cost-effective endpoint management and control platform across nearly any x86-64 device. Easily acquired via just two feature-rich software offerings, — Workspace Edition and Enterprise Management Pack — IGEL software presents outstanding value per investment. Additionally, IGEL’s German engineered endpoint solutions deliver the industry’s best hardware warranty (5 years), software maintenance (3 years after end of life) and management functionality. IGEL enables enterprises to save vast amounts of money by extending the useful life of their existing endpoint devices while precisely controlling all devices running IGEL OS from a single dashboard interface. IGEL has offices worldwide and is represented by partners in over 50 countries. For more information on IGEL, visit www.igel.com.